Best Pizza in Town

Best Pizza in Town

New name? New Look! Studio Modijefsky helps the pizzeria "Via" in Zwolle, the Netherlands, to a new appearance.

VIAZwolle Modijefsky

"At VIA we make the best wood oven pizzas in town," the pizzeria says about itself. Admittedly, this is a claim that every (better) pizzeria claims for itself. Nevertheless, it is clear that great words need a great appearance. They got it from Studio Modijefsky from Amsterdam.

"VIA", previously known as "Da Portare", has created a new identity for itself with its ninth pizzeria in the Netherlands; carefully put together by Studio Modijefsky. The chain wanted a strong interior design concept with recognition value; one that can be applied to all upcoming branches of the pizzeria.

The "VIA" in Zwolle, the Netherlands.

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Like an installation, the large light bulbs float above all the tables. The intersection of the ropes picks up the diamond-shaped logo of the "VIA".

The new "VIA" has found a home in the historic center of Zwolle, in one of the oldest buildings in the city. The impressive facade is fully glazed on the street side, giving the space plenty of daylight, because that's what the elongated room needs despite its high ceilings. Inside, Studio Modijefsky reflects on the Italian component of the pizzeria and relies on marble, large mirror surfaces and walnut wood. Always present: the diamond-shaped logo, which can be found in numerous places in the restaurant. By the way, the next restaurant is already in the starting blocks. In the summer, the tenth "Via" will open in the Dutch city of Utrecht - with an interior concept by Studio Modijefsky.

"VIA" at Sassenstraat 9 in Zwolle.

Eye-catcher: peach-colored chairs with navy blue seats, matching the custom-made benches.

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